Alphabet: MBA Spotlight Company
Business Librarian
Spring 2026 Spotlight on Alphabet
Welcome! In this guide you will find resources that can help you research Alphabet, the MBA Spotlight Company of Spring 2026. Please browse the first page and then use the panel on the left side of the page to navigate through this guide.
Company Information
Alphabet, Inc. is a publicly traded company. It trades under the ticker symbol GOOGL.
Description:
"Alphabet is a collection of businesses — the largest of which is Google. We report Google in two segments, Google Services and Google Cloud, and all non-Google businesses collectively as Other Bets. Supporting these businesses, we have centralized certain AI-related research and development which is reported in Alphabet-level activities. Alphabet's structure is about helping each of our businesses prosper through strong leaders and independence." Source: Alphabet, Inc. (2025). Form 10-K 2025. https://www.sec.gov/edgar/search/
Helpful starting points:
-
Hoover's Company Profile - 2025Includes a list of competitors.
-
SWOT Analysis - 2025Strengths, weaknesses, opportunities, and threats
Financials
-
Financial data provided by MorningstarKey ratios, statistics, ownership, and executive team members.
-
SEC FilingsFilter by year and form type.
-
Annual ReportsPublished by Alphabet
Industry & Company analysis
You can start with exploring a company's website. Often scrolling to the bottom and clicking on "About Us" or "Investor Relations" is a good starting point. Keep in mind that the company publishes this information so there is a potential for bias, meaning that unfavorable news might not be reported or reported with a positive spin. You can also search databases like the one listed below.
-
Statista: Insights and facts across 170 industries and 150+ countries This link opens in a new windowQuickly find data for popular topics in the news and across disciplines. Insights and facts across 170 industries and 150+ countries. Curated data is ready in multiple formats for Excel analysis or curated graphics can easily be pasted into presentations, research papers and Adobe Creative Cloud.
News
For more content, click the Articles tab on the left side column.
-
Alphabet FeedThe most recent product updates and company announcements from across Google.
-
Alphabet BlogBlog posts authored by Alphabet.
-
Alphabet via Google NewsGoogle News provides a list of articles about Alphabet that might be useful.
Podcasts
-
AcquiredAcquired tells the stories and strategies of great companies. The Wall Street Journal describes it as "the business world’s favorite podcast." Episodes prioritize depth and are better described as "conversational audiobooks" than "podcasts." Alphabet was recently featured in a 3-part series.