This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage. However, to gain this advantage, organizations need to create a sophisticated analytical climate within which strategic decisions are made. As a result, there is a growing awareness that alignment among business strategies, business structures, and analytics are critical to effectively develop and deploy techniques to enhance an organization's decision-making capability. In the past, the relevance and usefulness of academic research in the area of alignment is often questioned by practitioners, but this book seeks to bridge this gap. Aligning Business Strategies and Analytics: Bridging Between Theory and Practice is comprised of twelve chapters, divided into three sections. The book begins by introducing business analytics and the current gap between academic training and the needs within the business community. Chapters 2 - 5 examines how the use of cognitive computing improves financial advice, how technology is accelerating the growth of the financial advising industry, explores the application of advanced analytics to various facets of the industry and provides the context for analytics in practice. Chapters 6 - 9 offers real-world examples of how project management professionals tackle big-data challenges, explores the application of agile methodologies, discusses the operational benefits that can be gained by implementing real-time, and a case study on human capital analytics. Chapters 10 - 11 reviews the opportunities and potential shortfall and highlights how new media marketing and analytics fostered new insights. Finally the book concludes with a look at how data and analytics are playing a revolutionary role in strategy development in the chemical industry.
This practical book is designed for applied researchers who want to use mixed models with their data. It discusses the basic principles of mixed model analysis, including two-level and three-level structures, and covers continuous outcome variables, dichotomous outcome variables, and categorical and survival outcome variables. Emphasizing interpretation of results, the book develops the most important applications of mixed models, such as the study of group differences, longitudinal data analysis, multivariate mixed model analysis, IPD meta-analysis, and mixed model predictions. All examples are analyzed with STATA, and an extensive overview and comparison of alternative software packages is provided. All datasets used in the book are available for download, so readers can re-analyze the examples to gain a strong understanding of the methods. Although most examples are taken from epidemiological and clinical studies, this book is also highly recommended for researchers working in other fields.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Use machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, you'll find the information, insight, and tools you need to flourish in today's data-driven economy. You'll learn how to: *Use the key building blocks of Machine Learning: sparse regularization, out-of-sample validation, and latent factor and topic modeling *Understand how use ML tools in real world business problems, where causation matters more that correlation *Solve data science programs by scripting in the R programming language Today's business landscape is driven by data and constantly shifting. Companies live and die on their ability to make and implement the right decisions quickly and effectively. Business Data Science is about doing data science right. It's about the exciting things being done around Big Data to run a flourishing business. It's about the precepts, principals, and best practices that you need know for best-in-class business data science.
This book highlights the state of the art and recent advances in Big Data clustering methods and their innovative applications in contemporary AI-driven systems. The book chapters discuss Deep Learning for Clustering, Blockchain data clustering, Cybersecurity applications such as insider threat detection, scalable distributed clustering methods for massive volumes of data; clustering Big Data Streams such as streams generated by the confluence of Internet of Things, digital and mobile health, human-robot interaction, and social networks; Spark-based Big Data clustering using Particle Swarm Optimization; and Tensor-based clustering for Web graphs, sensor streams, and social networks. The chapters in the book include a balanced coverage of big data clustering theory, methods, tools, frameworks, applications, representation, visualization, and clustering validation.
This volume brings together research and system designs that address the scientific basis and the practical systems design issues that support areas ranging from intelligent business interfaces and predictive analytics to economics modeling. Applications for management science and IT have been of interest areas for business schools and computing experts during recent years. Among the areas that are being treated are modern analytics, heterogeneous computing, business intelligence, ERP (enterprise resource planning), and decision science. Consumers have been pledging their love for data visualizations for a while now, and data is the area being explored, such as B2B and EC (E-commerce), E-business and the Intelligent Web, CRM (customer relationship management), infrastructures, and more. The digitization implications of these many new applications are described and explored in this informative volume.
Axiom Business Book Award Silver Medalist in Business Technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: ● Target and delight your customers with unprecedented accuracy and success ● Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal ● Capture, organize, and analyze data from every source and activate it across every channel ● Create a data-powered marketing strategy that can be customized for any audience ● Serve individual consumers with highly personalized interactions ● Deliver better customer service for the best customer experience ● Improve your products and optimize your operating systems ● Use AI and IoT to predict the future direction of markets You'll discover the three principles for building a successful data strategy and the five sources of data-driven power. You'll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin' Brands leveraged CRM data as a force multiplier for customer engagement. And if you're wondering what the future holds, you'll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: A new co-author, Peter Gedeck, who brings both experience teaching business analytics courses using Python, and expertise in the application of machine learning methods to the drug-discovery process A new section on ethical issues in data mining Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students More than a dozen case studies demonstrating applications for the data mining techniques described End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. "This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject." --Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R
Summary: This book approaches big data, artificial intelligence, machine learning, and business intelligence through the lens of Data Science. We have grown accustomed to seeing these terms mentioned time and time again in the mainstream media. However, our understanding of what they actually mean often remains limited. This book provides a general overview of the terms and approaches used broadly in data science, and provides detailed information on the underlying theories, models, and application scenarios. Divided into three main parts, it addresses what data science is; how and where it is used; and how it can be implemented using modern open source software. The book offers an essential guide to modern data science for all students, practitioners, developers and managers seeking a deeper understanding of how various aspects of data science work, and of how they can be employed to gain a competitive advantage.
Take a deep dive into deep learning Deep learning provides the means for discerning patterns in the data that drive online business and social media outlets. Deep Learning for Dummies gives you the information you need to take the mystery out of the topic--and all of the underlying technologies associated with it. In no time, you'll make sense of those increasingly confusing algorithms, and find a simple and safe environment to experiment with deep learning. The book develops a sense of precisely what deep learning can do at a high level and then provides examples of the major deep learning application types. Includes sample code Provides real-world examples within the approachable text Offers hands-on activities to make learning easier Shows you how to use Deep Learning more effectively with the right tools This book is perfect for those who want to better understand the basis of the underlying technologies that we use each and every day.
The vast majority of statistics books delineate techniques used to analyze collected data. The Joy of Statistics is not one of these books. It consists of a series of 42 "short stories", each illustrating how statistical methods applied to data produce insight and solutions to the questionsthe data were collected to answer. Real-life and sometimes artificial data are used to demonstrate the often painless method and magic of statistics. In addition, the text contains brief histories of the evolution of statistical methods and a number of brief biographies of the most famousstatisticians of the 20th century. Sprinkled throughout are statistical jokes, puzzles and traditional stories. The levels of statistical texts span a spectrum, from elementary to introductory to application to theoretical to advanced mathematical.This book explores a variety of statistical applications using graphs and plots, along with detailed and intuitive descriptions, and occasionally a bit of 10th grade mathematics. Examples of a few of the topics included among these "short stories" are pet ownership, gambling games such as roulette,blackjack and lotteries, as well as more serious subjects such as comparison of black/white infant mortality risk, infant birth weight and maternal age, estimation of coronary heart disease risk and racial differences in Hodgkin disease. The statistical descriptions of these topics are in many casesaccompanied by easy to understand explanations labelled "How it Works."
Examine the latest technological advancements in building a scalable machine-learning model with big data using R. This second edition shows you how to work with a machine-learning algorithm and use it to build a ML model from raw data. You will see how to use R programming with TensorFlow, thus avoiding the effort of learning Python if you are only comfortable with R. As in the first edition, the authors have kept the fine balance of theory and application of machine learning through various real-world use-cases which gives you a comprehensive collection of topics in machine learning. New chapters in this edition cover time series models and deep learning. What You'll Learn Understand machine learning algorithms using R Master the process of building machine-learning models Cover the theoretical foundations of machine-learning algorithms See industry focused real-world use cases Tackle time series modeling in R Apply deep learning using Keras and TensorFlow in R Who This Book is For Data scientists, data science professionals, and researchers in academia who want to understand the nuances of machine-learning approaches/algorithms in practice using R.
Build machine learning models, natural language processing applications, and recommender systems with PySpark to solve various business challenges. This book starts with the fundamentals of Spark and its evolution and then covers the entire spectrum of traditional machine learning algorithms along with natural language processing and recommender systems using PySpark. Machine Learning with PySpark shows you how to build supervised machine learning models such as linear regression, logistic regression, decision trees, and random forest. You'll also see unsupervised machine learning models such as K-means and hierarchical clustering. A major portion of the book focuses on feature engineering to create useful features with PySpark to train the machine learning models. The natural language processing section covers text processing, text mining, and embedding for classification. After reading this book, you will understand how to use PySpark's machine learning library to build and train various machine learning models. Additionally you'll become comfortable with related PySpark components, such as data ingestion, data processing, and data analysis, that you can use to develop data-driven intelligent applications. What You Will Learn Build a spectrum of supervised and unsupervised machine learning algorithms Implement machine learning algorithms with Spark MLlib libraries Develop a recommender system with Spark MLlib libraries Handle issues related to feature engineering, class balance, bias and variance, and cross validation for building an optimal fit model Who This Book Is For Data science and machine learning professionals.
This book introduces text analytics as a valuable method for deriving insights from text data. Unlike other text analytics publications, Practical Text Analytics: Maximizing the Value of Text Data makes technical concepts accessible to those without extensive experience in the field. Using text analytics, organizations can derive insights from content such as emails, documents, and social media. Practical Text Analytics is divided into five parts. The first part introduces text analytics, discusses the relationship with content analysis, and provides a general overview of text mining methodology. In the second part, the authors discuss the practice of text analytics, including data preparation and the overall planning process. The third part covers text analytics techniques such as cluster analysis, topic models, and machine learning. In the fourth part of the book, readers learn about techniques used to communicate insights from text analysis, including data storytelling. The final part of Practical Text Analytics offers examples of the application of software programs for text analytics, enabling readers to mine their own text data to uncover information.
The fast and easy way to learn Python programming and statistics Python is a general-purpose programming language created in the late 1980s--and named after Monty Python--that's used by thousands of people to do things from testing microchips at Intel, to powering Instagram, to building video games with the PyGame library. Python For Data Science For Dummies is written for people who are new to data analysis, and discusses the basics of Python data analysis programming and statistics. The book also discusses Google Colab, which makes it possible to write Python code in the cloud. Get started with data science and Python Visualize information Wrangle data Learn from data The book provides the statistical background needed to get started in data science programming, including probability, random distributions, hypothesis testing, confidence intervals, and building regression models for prediction.
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.