PolicyMap is an online data and mapping application that provides access to over 10,000 indicators related to demographics, housing, income, crime, mortgages, health, jobs, and more. Data is available at many common geographic entities (address, block group, census tract, zip code, county, city, state, metro area) as well as unique geographies such as school districts and political boundaries. Data is accessible in interactive maps, tables, charts, and reports; data is also downloadable as comma-separated value (.csv) files. The maps can be printed, emailed, or saved as image files.
Demographic data in the system can be used to map out the market potential for products or services. For example, the map below highlights communities where there are 1) a large number of children 2) high average household income and 3) large number of working women. This demographic might be promising for convenience products and services preferred by people with more money than time.
Check out the tutorial videos below. Additional tutorials and resources are available here.
Policy map also offers demographic market reports on geographies of various sizes.
