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Entrepreneurship

Resources for use in SHU entrepreneurship courses. Note that library provided materials are for SHU students to use for educational use only.

Policy Map

Demographic data in the system can be used to map out the market potential for products or services. For example, the map below highlights communities where there are 1) a large number of children 2) high average household income and 3) large number of working women.  This demographic might be promising for convenience products and services preferred by people with more money than time.

Policy map also offers demographic market reports on geographies of various sizes.