Seton Hall University Libraries: Interactive Marketing / Web 3.0: Marketing Leadership in a Digital Age

Marketing Leadership in a Digital Age

In this section of resources, you will find information on leadership.

You may be prompted to log-in with your Seton Hall University credentials for these resources, but all are free and accessible for your use. If there are any issues with accessing these materials, please contact Professor Farfan or Librarian Chelsea Barrett.

Required Reading

Brinker, S., & McLellan, L. (2014). The Rise of the Chief Marketing Technologist. Harvard Business Review, 92(7/8), 82–85.
Finkelstein, S. (2018). The Best Leaders Are Great Teachers. Harvard Business Review, 96(1), 142–145.
Garvin, D. A. (2013). How Google Sold Its Engineers on Management. Harvard Business Review, 91(12), 74–82.
Sullivan, T. (2016). Blitzscaling. Harvard Business Review, 94(4), 44–50.

Bonus Articles

Fournier, S., Dobscha, S., & Mick, D. G. (1998). Preventing the premature death of relationship marketing. Harvard Business Review, 76(1), 42–44.
Nunes, J. C., & Drèze, X. (2006). Your loyalty program is betraying you. Harvard Business Review, 84(4), 124.
Peppers, D., Rogers, M., & Dorf, B. (1999). Is your company ready for one-to-one marketing? Harvard Business Review, 77(1), 151–160.
Fisman, R., & Luca, M. (2016). Fixing Discrimination in Online Marketplaces. Harvard Business Review, 94(12), 88–95.