Seton Hall University Libraries: Pirates LaunchPad Accelerator: Demographic Research

Resources to aid in the annual accelerator program.

Web Resources

There are many ways to research demographic information. Searching a geographic location or a generational group can be a starting point.

It can be helpful to research geographic locations to identify if the market is a match for your product or service. You can research things like income, education, and unemployment.

You can search for information on a generational group using the the syntax: generational group market

Example 1: baby boomer market
- result: https://www.philaculture.org/sites/default/files/CAR%20for%20the%20Baby%20Boomer%20Market.pdf
Example 2: millennials market
- result: https://www.goldmansachs.com/intelligence/archive/millennials/

Pew Research Center
United States Census Bureau
This website touches on the U.S. and the World Population Clock
Bureau of Labor Statistics Demographic Information
This specific page holds information on Labor Force Statistics from the Current Population
BLS Local Area Unemployment Statistics Map
Provided by the Bureau of Labor Statistics
NACo County Explorer
Provides an interactive graphical representation of US county data. Data may include income, education, and unemployment rates.
Census Business Builder
Tool that provides demographic and economic data from the U.S. Census Bureau
Data.gov
Website that provides public access to datasets
Data on Minority- and Women-Owned Businesses
Annual Business Survey providing Data on Minority- and Women-Owned Businesses
World Bank Open Data
Free and open access to global development data.