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Data Visualization Tools for Business Students


Euromonitor's Passport is a global market research database providing statistics, analysis, reports, surveys and  news on industries, countries and consumers worldwide. The system allows users to build visualizations of the many data sets.  Passport can be accessed here and offers:

  • Analysis of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data from 1997 and forecasts through 2020
  • Industry analysis across fast moving consumer goods and services, including market performance, market size, company and brand shares and profiles of leading companies and brands
  • Industrial makeup of the world’s largest economies, examining business to business economic influences and the forces behind strategy development, production and supply chains, economic modeling and forecasting, econometrics, data mining, scenario planning, urban economics and wealth distribution
  • Data and analysis on consumer lifestyles, population trends, and socioeconomic analysis for every country, lifestyle and consumer type down to the city level

To view an online video tutorial introducing Passport, visit Getting Started with Pas sport.

Euromonitor offers industries and consumer behaviors dashboards with interactive features to allowing users to choose a large set of data and drill into it by market size, brand share, geographic region, country, as well as historic sales and growth rates.

The interactive industry dashboard below allows user to view industry day (in this case Consumer Electronics) and drill down to market size, per capita and growth rates by country, or switch to a scatter plot ot bar chart view.  

Mapping of "Consumer Electronics" by Euromonitor

The example below is a consumer behavior chart dealing with green preferences, and more specifically, green preferences in respect to fresh food.   By choosing very specific areas to compare, I was able to build a chart of attitudes of 30-44 year olds, with university or graduate level education, and broken out by geographic region.    Users can revert back to the raw static from any of the interactive charts.

Data Visualization example by Euromonitor

Watch a video on getting started here.

Level: Meduim

Interactivity: Yes

Cost: Subscription (available to SHU students and facluty)

Citations: Provided