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Influencer Marketing: Company Data

BMKT 4650 Resources

Company Data

You can start with exploring a company's website. Often scrolling to the bottom and clicking on "About Us" or "Investor Relations" is a good starting point. Keep in mind that the company publishes this information so there is a potential for bias. Meaning that unfavorable news might not be reported or reported with a positive spin. To get a more comprehensive viewpoint it is important to consult several sources, including the databases below.