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Influencer Marketing
Company Data
You can start by exploring a company's website. Often, scrolling to the bottom and clicking on "About Us" or "Investor Relations" is a good starting point. Keep in mind that the company publishes this information, so there is a potential for bias, meaning that unfavorable news might not be reported or might be reported with a positive spin. To get a more comprehensive perspective, it's important to consult several sources, including the databases below.
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Business: Insights (Gale) This link opens in a new windowWith over 460,000 company profiles, including 2,000 with deep links to related content and statistical data, Gale Business Insights: Global provides daily updates to keep up with the ever-changing corporate landscape. Includes: Profiles of every U.N. recognized country including 90+ Economist Intelligence Unit reports; SWOT reports (quarterly updates), GlobalData industry research reports; Plunkett industry reports; market share and business rankings; company histories and chronologies; global company, country, and business topic overviews with quick links; full-text articles; case studies; business executive video interviews; interactive LiveCharts; and more.
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ABI/INFORM Collection (1971 - current) (ProQuest Central) This link opens in a new windowScholarly and professional business articles. There are also company profiles, SWOT analyses, business dissertations, and articles from the Wall Street Journal.
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Statista: Insights and facts across 170 industries and 150+ countries This link opens in a new windowQuickly find data for popular topics in the news and across disciplines. Insights and facts across 170 industries and 150+ countries. Curated data is ready in multiple formats for Excel analysis or curated graphics can easily be pasted into presentations, research papers and Adobe Creative Cloud.
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ValueLine Investment Survey This link opens in a new windowThe Value Line Investment Survey is a comprehensive source of information and advice on approximately 1,700 stocks, more than 90 industries, the stock market, and the economy. For each stock it offers one to five years probable relative price performance, projections of key financial measures, and concise, objective commentary on current operations and future prospects.
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Business Market Research Collection (1986 - current) (ProQuest Central) This link opens in a new windowConduct company, industry, economic and geopolitical market research with information from these sources: Hoover's Company Profiles - covering 40,000 global public and non-public companies including financials, competitors, officers, and more; OxResearch - succinct articles covering regional economic and political developments of significance; US and Worldwide Industry & Market Reports from Barnes Reports - covering global industries in depth; and Snapshots - market research overviews on 40+ industries and 40 countries.
