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Influencer Marketing: Influencer Culture

BMKT 4650 Resources

Influencer Culture

                                                                Visual of person using bullhorn to speak to followers. Followers have bubbles with heart in response.

In this section of resources, you will find information on the nature of influencer culture, touching on subjects  of influencer tiers, strategies and concrete examples of influencer marketing rights and wrongs. You may be prompted to log-in with your Seton Hall University credentials for some of these resources, but all are free and accessible for your use.

If there are any issues with accessing these materials, please contact Professor Farfan or Librarian Chelsea Barrett.

Influencer Strategies

Influencer Program-Working with Influencers

The Information: Cash for Creators

Types of Influencers