Skip to Main Content

Influencer Marketing: Digital Landscape and Changing Behavior

BMKT 4650 Resources

Digital Landscape and Changing Behavior

Visual of digital chains tied together with a blue backgroundIn this section of resources, you will find information on some of the changing aspects of the digital landscape  and how these changes affect revenue and consumer response. You will see examples of how certain aspects of the digital economy play a role in the digital ecosystem that provides a platform for influencer marketing to take place.

You may be prompted to log-in with your Seton Hall University credentials for these resources, but all are free and accessible for your use. If there are any issues with accessing these materials, please contact Professor Farfan or Librarian Chelsea Barrett.

Tectonic Shifts/Digital Transformation

Content Marketing for Social Media

Scott Galloway - The Four

What is FANG?

Icons of Facebook, Amazon, Netflix and Google