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Influencer Marketing
Digital Landscape and Changing Behavior
In this section of resources, you will find information on some of the changing aspects of the digital landscape and how these changes affect revenue and consumer response. You will see examples of how certain aspects of the digital economy play a role in the digital ecosystem that provides a platform for influencer marketing to take place.
You may be prompted to log-in with your Seton Hall University credentials for these resources, but all are free and accessible for your use. If there are any issues with accessing these materials, please contact Professor Farfan or Librarian Chelsea Barrett.
Tectonic Shifts/Digital Transformation
- The future of social media in marketing(2020) - This article focuses on the future of social media relating to marketing for businesses and individuals.
- With Social Media Addiction, AI Algorithms, And Disinformation, The Real Social Dilemma Is Ours To Solve: Where Do We Start?(2020) - This article discusses insights on how to leverage AI and the evolving digital landscape for social media.
- Social Media use and value creation in the digital landscape: a dynamic-capabilities perspective(2020) - This article advises how to strategically use social media to create business value in today's digital landscape.
Content Marketing for Social Media
- Content Marketing Overview(2021) - This research starter provides an overview of what content marketing is while providing insights, concepts, terms, and issues related to CM.
- The 4 E’s for Creating Kick-Ass Social Media Content(2019) - This webpage explains the 4 E's for Content Marketing in detail.
- The Ultimate Guide to Content Marketing in 2021(2021) - This is a comprehensive guide to different components of content marketing with examples to reference.
Scott Galloway - The Four
What is FANG?
- FANG Stocks(2021) - This page defines the acronym FANG with examples to help you understand the concept.
- Defanging the Corporate Beast(2019) - Financial Times columnist Rana Foroohar speaks on views of FANG
- The Big Bang Theory: Facebook, Amazon, Netflix and Alphabet's Google are pouring billions into their ad budgets(2019) - This article speaks on FANG advertising patterns.
- Hot Mutual Fund Loves Facebook, Amazon, Apple, Netflix, Google(2020) - This article speaks of mutual fund explaining why they hold FANG stocks.