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Influencer Marketing: Industry Data

BMKT 4650 Resources

Industry Data

Industry research will allow you to better understand:

  • The products and services provided
  • How the industry is performing
  • What the major companies are
  • Important financial data
  • How external forces alter business

North American Classification System (NAICS) codes are useful for industry research. Find the appropriate code vis the US Census Bureau and use it to search within databases:

You can search for the 2022 NAICS code by keyword. Example: coffee shop = 722515