Seton Hall University Libraries: Influencer Marketing: Industry Data

Industry Data

Industry research will allow you to better understand:

The products and services provided
How the industry is performing
What the major companies are
Important financial data
How external forces alter business

North American Classification System (NAICS) codes are useful for industry research. Find the appropriate code vis the US Census Bureau and use it to search within databases: https://www.census.gov/naics/

You can search for the 2022 NAICS code by keyword. Example: coffee shop = 722515

IBISWorld This link opens in a new window
United States' most comprehensive collection of Industry Market Research and Industry Risk Ratings.
Statista: Insights and facts across 170 industries and 150+ countries This link opens in a new window
Quickly find data for popular topics in the news and across disciplines. Insights and facts across 170 industries and 150+ countries. Curated data is ready in multiple formats for Excel analysis or curated graphics can easily be pasted into presentations, research papers and Adobe Creative Cloud.
Business Insights: Global This link opens in a new window
Gale Business Insights: Global delivers comprehensive international business intelligence, compiled into a logical, usable context. This unique resource empowers users to not only research topics but also to interpret their research.
Includes thousands of global company, country and business topic overviews featuring detailed information as well as interactive rankings and statistics, with quick links to associated content. A profile for every UN recognized country,
Global Histories, SWOT Reports, Thomson Reuters Company Financials and Investment Reports, Market Share Reports, and Industry Research Essays.
Reference Solutions (old name: ReferenceUSA) This link opens in a new window
This resource is provided by the New Jersey State Library (JerseyClicks). Detailed information on more than 12 million U.S. businesses; 102 million U.S. residents; and 683,000 U.S. health care providers.