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Influencer Marketing: Culture Marketing

BMKT 4650 Resources

Culture Marketing

Word Map with words related to cultureIn this section of resources, you will find information on the culture ecosystem, the evolution of brand management and many other facets that cultivate the innovative concept of culture marketing. 

You may be prompted to log-in with your Seton Hall University credentials for some of these resources, but all are free and accessible for your use. If there are any issues with accessing these materials, please contact Professor Farfan or Librarian Barrett.

Cultural Values/Consumer Identity

Brand Awareness/Engagement

Line Curve Graph showing level of brand engagement for social media platforms

Social Media Influencer Authenticity with Audience

Multicultural Marketing

The Information: Music Discovery & the Creator Economy w/ Steve Stoute, Founder & CEO, UnitedMasters